Unless you are not in Nigeria then you probably didn’t hear about BBN. For non active viewers like me, we couldn’t run away from it. Every where you turned, it was BBN updates. Good distraction for the youths?? Well, that’ll be a discussion for another day.
Big Brother Nigeria is a realty TV show where a group of people live together in the same house for about 3 months while being watched on National TV. Housemates engage in tasks, build relationships and do all those things housemates do like cooking, cleaning, laundry etc.
The show is watched by a large number of people and the fan base?? Like no other!
In this post, I’ll be talking about the business lessons I picked from the show.
BUSINESS LESSONS LEARNT FROM BIG BROTHER NAIJA
See reason you’ve not blown yet is because nobody is seeing you! No body knows you or your product. You are the best at what you do, your product is great but you’re yet to use the hashtag #blown. It’s not because you don’t know what you’re doing oo, it’s because you probably don’t have a platform or enough knowledge on how to be visible.
Oh before you come to the conclusion that the next person’s product is much better than yours, the answer is that they have what you don’t have; VISIBILITY!
If you want people to trust you enough to buy from you or work with you, get out there and make yourself visible. We need to see you first before we decide to trust you.
Some Tips To Make Your Brand Visible
• Connect with people in your niche or those who have a niche similar to yours.
• Build a network of like minds. I’m other words a community.
• Advertise on the right platforms. Use as much methods of advertisement as you can.
Did you know that you can place an advert on this blog? My audience are largely female. So if you your brand aligns with the aesthetics of this blog, Please send a mail to firstname.lastname@example.org
Little drops of water makes a mighty ocean they say. This has never been more true! I mean it happened right before our eyes!
Of course the organizers of the show made money from other sources but for the purpose of this post, I’ll focus on the votes.
Each SMS vote cost only N30, common N30 oo. It’s not even enough to buy chocolate. Now imagine that you compiled those N30’s (Free Money) until you have a need, don’t you think you’ll spend it on something more fulfilling? You could even invest.
I’m not the best person at saving, I still have a long way to go. This money lesson from the big brother naija realty tv show just made me realize yet again that there’s nothing like small money.
Community is everything! Customers are everything!
They are the life of your business. They’re are the ones who will talk about you when you are not there. How else do you think the highest contenders got there?? Word of mouth my dear. Their audience “carried their matter on their head” like we say it here in Nigeria.
Your focus should be to satisfy that one customer. If you’re building a personal brand, focus on that one audience and vibe with them then watch your brand grow just as I trust YOU to SHARE this post with someone because you love me and we vibe together. You get the deal right??
These are my top 3 business lessons from the realty show. I hope you find them useful. Please share this post with your friends on Facebook, Twitter and WhatsApp, they’ll find it helpful too.
Until I spill again.